Sales Tracker 2.0
Redesign my first app after learning UX/UI
APRIL 2023 | PERSONAL PROJECT | MY ROLE: USER RESEARCH, VISUAL DESIGN | TOOLS: FIGMA.
Listening.
I did 5 qualitative interviews with existing users. I discovered they were only using 20% of all the features available. I decided to iterate on these top features.
Focus.
After research I found goals were really important to the users. However, I was failing to deliver in the way that was useful and clear to them. Now that I knew what the customer was hoping to achieve helped me focus the product on the outcome rather than just features.
Performance
Tracking their performance was useful for their monthly reviews, it helped them see their progress. However, they wanted a more detailed break-down.
Feedback was given consistently through out the re-design process. The deliberate decision based on research to focus on the app’s most-used featured resonated well with the users, enabling a more concentrated and purposeful interaction. However, the thoughtful design approach also enhanced discoverability of secondary priorities.
Lesson learned: Solving too many things is not always better.
Up next: It's all shaping up nicely, and I can't wait to show you the prototype and spill the beans on the results. Stay tuned for the good stuff!"
Let’s build something awesome!
marimaruxui@gmail.com
+32471593816